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SECTION-A 1-Write short answers to any eight of the following questions: 2.5x8=20 i) Define COMMUNICATION. ii) What are the various Barriers to EFFECTIVE COMMUNICATION?

iii) What is a RESUME?

iv) Distinguish between INTERNAL and EXTERNAL COMMUNICATION.

v) What are the Various Stages of COLLECTION?

vi) What do you mean by HORIZONTAL COMMUNICATION?

vii) Distinguish between VERBAL and NON VERBAL COMMUNICATION.

viii) What is a LETTER OF INQUIRY?

ix) What is the Three Fold Purpose of A COLLECTION LETTER?

x) Name the Elements of COMMUNICATION.

SECTION-B

2-How can Barriers to EFFECTIVE COMMUNICATION be overcome? 20

3-Write an Application for a Job in response to an Advertisement in a Newspaper. Give your Bio Data in full. 20

4-Discuss in Detail the 7 C’S. 20

5-What is a SALES LETTER? Describe its Various Functions. 20

6-Briefly discuss the Three Fold Purpose of COLLECTION LETTERS. Also write a Letter of Collection. 20

7-Write a Market Report. Describe the Characteristics of a Good Market Report. 20

8-Write Short Notes on five of the following: 20
i) iii) SPECULATION TENDER ii) iv) DEMURRAGE RECESSION
v) vii) POWER of ATTORNEY MARKET VALUE vi) viii) MARKET PRICE CAP PRICE

9-Place an Order with a Local Publisher for the Dispatch of some latest Publications through V.P.P. 20

*** B.Com-II (10/A) iii ***

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last updated on 28-04-2019