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3. ELECTRONIC MEDIA-0962

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3. ELECTRONIC MEDIA-0962
« on: February 23, 2008, 11:03:21 AM »
Programme Name:     M.Sc. Mass Communication
Unit#1
   INTRODUCTIOON TO DEVELOPMENT OF RADIO
 
   1. The History of Radio
 
   2. Broadcasting In Pakistan
 
   3. Prospects and Challenges
Unit#2
   IMPACT & POTENTIALS OF RADIO
 
   1. Radio as a Medium of Mass Communication
 
   2. Potential and Limitations
 
   3. Public Opinion Building and Propaganda
 
   4. Development Role of Radio
 
   5. The Credibility 6. Radio Monitoring
Unit#3
   REPORTING FOR RADIO
 
   1. Radio News: Definition, Scope and Characteristics
 
   2. Sources of News
 
   3. The Art and Scope of Reporting
 
   4. Voicecasting and Actuality Concerts
Unit#4
   RADIO NEWS: DRAFTING AND PRESENTATION
 
   1. Writing for Radio
 
   2. Compilation of News Bulletin
 
   3. Problems and Pressures
 
   4. News Presentation
Unit#5
   CURRENT AFFAIRS PROGRAMMES
 
   1. Current Affairs Programmes: Introduction & Significance
 
   2. Different Types of Current Affairs Programmes
Unit#6
   ENTERTAINMENT: GENERAL PROGRAMMES
 
   1. Introduction To the General Entertainment and Special Audience Programmes
 
   2. Classification of Programmes 3. Radio Talk 4. Interview 5. Discussion
 
   6. Radio Drama 7. Radio Documentary
 
   8. Music 9. Children Programmes 10.Women Programmes
 
   11. Religious Programmes 12. Rural Programmes
Unit#7
   EDUCATIONAL RADIO
 
   1. Introduction and Evolution
 
   2. Role and Impact of Educational Radio
 
   3. Kinds of Educational Programmes
 
   4. Different Approaches of Using Radio
 
   5. AIOU Eperience
Unit#8
   RADIO TECHNICAL ASPECTS
 
   1. Radio Broadcasting System
 
   2. Microphones 3. Recording Formats
 
   4. Control Room 5. Dubbing
 
   6. Editing
 
   7. Transmitter
Unit#9
   NEW TRENDS AND CHALLENGES
 
   1. Satellite Communications
 
   2. International T.V Channels
 
   3. Prospects and Challenges of T.V
Unit#10
   INTRODUCTION & DEVELOPMENT OF TELEVISION
 
   1. Historical Development of Television
 
   2. Pakistan Television: History and Development
 
   3. Private T.V Channels in Pakistan
Unit#11
   IMPACT AND POTENTIALS OF TELEVISION
 
   1. Impact on Behaviour a) Cultural Impact b) Political Impact c) Economic Impact d) Social Impact
 
   2. Television and Social Values
 
   3. Credibility of Television
 
   4. Role of T.V in Pakistani Society
 
   5. Potentials of T.V as a Medium
Unit#12
   TELEVISION NEWS REPORTING
 
   1. Distinguishing Features of T.V News
 
   2. Sources of T.V News.
 
   3. News Coverage: Principles and Techniques
 
   4. On Camera Reporting
Unit#13
   TELEVISION NEWS: DRAFTING & PRESENTATION
 
   1. Planning a Bulletin
 
   2. Drafting for T.V
 
   3. Different Kinds of Visuals 4. Visual Editing
 
   5. Newscaster: Role and Requisites
 
   6. Production of Bulletin
Unit#14
   CURRENT AFFAIRS PROGRTAMMES
 
   1. Current Affairs Programmes
 
   2. Different Types of Current Affairs Programmes
Unit#15
   ENTERTAINMENT/GENERAL PROGRAMMES
 
   1. General Entertainment Programmes
 
   2. Classification of Television Programmes
 
   3. Drama 4. Documentary 5. Music
 
   6. Women Programmes 7. Children Programmes
 
   8. Religious Programmes
Unit#16
   EDUCATIONAL TELEVISION
 
   1. Introduction and Evolution
 
   2. Role and Impact
 
   3. Kinds of Educational Programmes
 
   4. Different approaches
 
   5. AIOU Experience
Unit#17
   TELEVISION TECHNICAL ASPECTS
 
   1. Broadcasting System
 
   2. Recording Formats
 
   3. Micro Phones 4. Set Designing
 
   5. Lighting 6. Cable T.V