Library Sindh Study FG Study Punjab Study Urdu News Pk Notes

Author Topic: CURRICULUM FOR BS (HONS) 4 YEARS PROGRAMME UNIVERSITY OF GUJRAT GUJRAT.  (Read 6517 times)

0 Members and 1 Guest are viewing this topic.

Abdullah gul

  • Teme-03
  • Hero Member
  • **
  • Posts: 3411
  • My Points +3/-0
  • Gender: Male
CURRICULUM FOR BS (HONS) 4 YEARS PROGRAMME UNIVERSITY OF GUJRAT
GUJRAT.

 
MAJOR IN BUSINESS ADMINISTRATION
 
August 31, 2007
 
 
 
   2
BBA (HONS.) MAJOR IN BUSINESS ADMINISTRATION 
 
The mission of BBA programme is to train students in a practical way so that they can become top notch
professionals in the real time organizations. Business and management is an ever evolving field as
innovation is one of its integral parts. Students will be encouraged to take part in brain storming sessions
which will give rise to their creativity. On the other hand class rooms will be simulated business models
in which students will participate so as to better  understand the real time job environment. Special
attention will be given to polish the presentation and communication abilities of the students. 
 
The specific objectives of the curriculum are as below:
1-To equip the students with the core concepts, framework, tools and techniques of business management
which will provide a platform to make better and appropriate decisions.
2-To encourage the handling of different and conflicting point of views and to assist the effective
manipulation of assumptions, possibilities and limitations of each set of theories.
3-To develop the students’ ability to define and analyze management issues within the framework of
variety of environmental setting and organizational contexts and application of appropriate  prospective
of strategy to given situation.
4-To boost a critical, analytical, flexible and creative thought which achieve aims and objectives through
a critical examination of strategy in different business contexts.
5-Provision of broad spectrum of views to resolve the challenges faced by modern business and to utilize
these views and knowledge to gain competitive advantages.  Enabling students to appreciate the impact
of microeconomic and macroeconomic policies on the aspects of economic and political environment at
global level that relate to management decision-making.
6- To explore computer applications in business  research to obtain in depth understanding of current
market place and business environment in surroundings. 
7- Provide general knowledge of main scientific achievements, research technologies and diagnostic
methods in modern business world.
8- Help students in learning and acquiring skills  for maintaining methods independent practical and
research work.
 
BS Honors is a broad-based, interdisciplinary degree, which gives students an insight into a wide range
of basic and social science subjects. This program is developed in line with the government’s new
education policy for converting the Bachelors degree into 4 years. The  program is comprised of 130
credit hours that are to be completed in a total of 8 semesters. Medium of instruction will be English.
 
Credit hours for Compulsory courses        25
Credit hours for General courses              24
Credit hours for Foundation courses          30
Credit hours for Major courses                   39
Credit hours for Electives                           12
TOTAL CREDIT HOURS                    130
 
Course Code   Course Title  Credit Hours
SEMESTER-I   
ENG 101  English-I  3
IT 101  Introduction to computer  3
PKS 101  Pakistan studies  2
 GENERAL I*  3
 GENERAL II*  3
BBA 101  Fundamentals of accounting  3
    Total=17
SEMESTER-II     
ENG 102  English-II  3
IT 102  Computer application    3
ISL 100  Islamic studies   2
 GENERAL III*  3   3
 GENERAL IV*  3
BBA 102  Principles of marketing  3
    Total= 17
SEMESTER-III     
ENG 201  English-III  3
CMSK 201  Communication skills  3
 GENERAL V*  3
 GENERAL VI*  3
BBA 201  Principles of management   3
    Total=15
SEMESTER-IV     
MATH 200  Mathematics     3
 GENERAL VII*  3
 GENERAL VIII*  3
BBA 202  Business law  3
BBA 204  Microeconomics   3
    Total=15
SEMESTER-V     
PSY 303  Applied Statistics-I  3
BBA 301  Macroeconomics   3
BBA 303  Financial accounting  3
BBA 305  Cost accounting   3
PSY 307  Organizational behavior   3
   Total=15
SEMESTER-VI     
PSY 302  Applied statistics-II  3
BBA 302  Business research methods  3
BBA 304  Business finance   3
BBA 306  Money and Banking  3
BBA 308  Product/ operation management   3
BBA 310  Consumer behavior   3
    Total=18
SEMESTER-VII     
BBA 401  Financial management  3
BBA 403  Marketing management  3
BBA 405  Elective I**  3
BBA 407  Elective II**  3
BBA 409  Internship    3
   Total=15
SEMESTER-VIII     
BBA 402  Research project  3
PSY 406  Human resource management   3
BBA 404  International business  3
BBA 406  Management information system  3
BBA 408  Elective-III**  3
BBA 410  Elective-IV**  3
    Total=18
* The students have to select eight courses, each of 3 credit hours (total 24 credit hours), outside their
own department. In first two semesters, the students have to select any subject offered in their own
Faculty. In third and fourth semesters, they have to opt for one subject from their own faculty and
another from any other faculty of the university with the permission of the instructor. 
**There are 4 areas of specialization: Marketing; Human Resource Management; Finance; and
Information Technology.
The students have to choose one area of specialization. They can select four courses as their electives
from the list of the subjects given in a selected area of specialization.   4
 
SEMESTER-I   
ENG 101  English-I  3
IT 101  Introduction to computer  3
PKS 101  Pakistan studies  2
 GENERAL I*  3
 GENERAL II*  3
BBA 101  Fundamentals of accounting  3
    Total=17
 
ENGLISH-I
Use of grammar in context, Tenses, Use of active  and passive voice, Use of articles an prepositions,
Different sentence patterns, Combining sentences, 
Oral Communication Skills (Listening and Speaking), Express ideas/opinions on topics related to
students’ lives and Experiences, Participate in classroom discussions on contemporary issues,   
Reading and Writing Skills, Skimming, Scanning, identifying main idea/topic sentence, Inference and
prediction, Recognizing and interpreting cohesive devices, Note taking and note making, Generating
ideas using a variety of strategies e.g. brainstorming, Developing a paragraph outline (topic sentence and
supporting, details), Vocabulary building skills, To develop the ability to use a dictionary
 
Reference Books:
1.  Collins COBUILD Students’ Grammar. London: Longman
2.  Eastwood, J. 2004. Oxford Practice Grammar. New Ed., with tests and answers. O UP
3.  Fisher, A. 2001. Critical Thinking. C UP
4.  Goatly, A. 2000. Critical Reading and Writing: An Introductory Course. London: Taylor &
Francis
5.  Hacker, D. 1992. A Writer’s Reference. 2nd Ed. Boston: St. Martin’s
6.  Hewing, M. Advanced Grammar in Use. New Ed. C UP
7.  Murphy, Raymond. Grammar in Use. C UP
8.  Swan, M. and Walter C. How English Works. Oxford: O UP
9.  Thomson & Martinet. Practical English Grammar. O UP
10. Wallace, M. 1992. Study Skills. C UP
11. Yorky, R. Study Skills.
 
INTRODUCTION TO COMPUTER
Word Processors (Microsoft Word):   
Introduction to Microsoft word, creating, saving, closing and opening a file, Save and save as difference,
Moving through the word document, Selecting text, using cut copy and paste through shortcuts and edit
menu, Undo and repeat, Word menu  bar and drop down menu, tools bar and status bar, Word font
formatting using menu and formatting bar, Bookmarks, Hyperlink, Using Advanced Formatting Features,
Using and customizing bullets and numbering from format menu and format tools bar, Using Find,
replace, and Go to, Header and Footer, Page Layout, Inserting Page breaks, page numbers, date and time,
symbols and comments,  Inserting clips from file and clip arts,  Word arts,  Auto shapes, word art and
formatting objects,  Paragraph formatting, Styles, borders and shading, columns, drop cap, change case, 
Spell checking and thesaurus, Creating table, table manipulation, inserting / deleting rows and columns, 
Merging / splitting cells, Viewing and printing your Work , Mail merge.
Spreadsheets (Microsoft Excel): 
Introduction to Excel, advantages of using Excel, Workbook and worksheet, Creating / saving, closing
and opening a worksheet, Entering data,  Selecting an item in the excel sheet, Inserting and deleting rows
and columns, Standard and formatting tools bar,  Using Excel Formulas and Functions, Using basic
formulas, Introduction to charts, manipulating charts, Creating Excel Charts, Using the Excel Chart
Wizard, Understanding Chart Type, Exploring Chart Options, Adding Text to Your Chart, Adding a New
Series to Your Chart, Saving and Printing Your Work.
Presentations Graphics (Microsoft Power Point): 
Introduction to power point, Power point presentations, Creating a new blank presentation, Presentation
type, different view Icons, Slide show, Text and clip arts, Organization chart, Selecting a slide layout,   5
Inserting and deleting slides, re-ordering slides, title / footer and slide number, Formatting option, Text
formatting, Picture and backgrounds, Drawing tools bar, Auto shapes, using clip arts , selecting object,
grouping and ungrouping, resizing and rotating objects, Cutting, coping, pasting , duplicating slides,
Appling and creating colors schemes, Navigating through a slide show, slide transitions, Slide timings,
slide animations, animation effect, Understanding the Masters, The Slide Master, The Outline Master,
The Handout Master, The Notes Master.
Evolution of the Internet, Definition of Internet,  Basic internet terms, Web and websites, Browsers,
searching engines, Famous search engines. 
What is an E-mail, create and email account, send and receive emails, How to send and attachment,
difference between Cc and Bcc.
 
Reference Material:
Computing Essentials 2008, Complete Edition by Timothy J. O’Leary, Linda I. O’Leary 
ISBN-10: 0073516708; ISBN-13: 978-0073516707
Intro to Computers 6/e by Peter Norton   
Discovering Computers 2008 by Shelly Cashman
Any book on Microsoft office XP / 2002-2003 series
Internet
 
PAKISTAN STUDIES         
Introduction 
 Ideology of Pakistan, The making of Pakistan, aims & objectives 
Creation of Pakistan 
Two national theory, personalities & creation of Pakistan with more emphasis on Sir Syed Ahmad Khan,
Partition of Bengal, Formation of All India Muslim League, Khilafat movement & events leading to
independence, Ideology of Pakistan, its role before and after creation of Pakistan,  Ideology of Pakistan,
Quaid-e-Azam & Allam Iqbal 
Economics of Pakistan 
 Economics of Pakistan, Economic problem, A critical analysis of role of foreign aid, Political dynamics
of Pakistan 
Political dynamics of Pakistan 
Party polities in Pakistan, Political culture of Pakistan,  Ethnicity and politics in Pakistan,  Integration,
impediments and prospects, Governance in Pakistan, challenges & opportunities 
Geography of Pakistan 
Physical features of Pakistan, Administrative divisions of Pakistan,  Rural/urban configuration in
Pakistan, Geo-political importance of Pakistan 
Pakistan & the external world 
Foreign policy determinants, Pakistan and the Muslim world, Pak – US relations, Pak – China relations,
Major issues, Kashmir & Afghanistan, Nuclear proliferation in south Asia
 
Reference books
1.  Ikram Rabbani. (2005). Pakistan Studies.
2.  Dr.Javaid Iqbal. (2005) Ideology of Pakistan, Ferozsons, Rawalpindi
 
FUNDAMENTALS OF ACCOUNTING 
Introduction: Purpose and Nature of Accounting,  Various areas of Accounting Forms of Business
enterprises, Accounting Information users, GAAP, Conversion, Business transaction and Accounting
equation; Accounting Process: Recording changes in financial position, Double entry Accounting system,
Journal, Ledger, Trial Balance; The Accounting cycle: Measuring business income, adjusting process,
Completion of Accounting Cycle, Work sheet, Financial Statements; The control of Cash transaction and
Bank Reconciliation; Accounting for receivables accounting for Inventory, Accounting for depreciation
of fixed assets, Deprecation Methods 
 
Text Books: 
• Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions, McGraw Hill, Inc 
• Eric G. Flamholtz, Diana Troik Flamholtz, Michael A. Diamond: Principle of Accounting, Macmillan
Publishing Co. New York    6
• Frankwood: Business Accounting-I, Business Accounting-II 
 
SEMESTER-II     
ENG 102  English-II  3
IT 102  Fundamentals of Information system    3
ISL 100  Islamic studies   2
 GENERAL III*  3
 GENERAL IV*  3
BBA 102  Principles of marketing  3
    Total= 17
 
ENGLISH- II
Use of grammar in context, Phrase, clause and sentence structure, Reported speech, Modals, Oral
Communication Skills (Listening and Speaking), Comprehend and use English inside and outside the
classroom for social and academic purposes, Reading and Writing Skills, Distinguishing between facts
and opinions, Recognizing and interpreting the tone and attitude of the author, Recognizing and
interpreting the rhetorical organization of a text, Generating ideas using a variety of strategies e.g. mind
map, Developing an outline for an essay, Writing different kinds of essay (descriptive and narrative),
Vocabulary building skills
 
Reference BooksION
1.  HI Eastwood, J. 2004. Oxford Practice Grammar. New Ed., with tests and answers. O UP
2.  Goatly, A. 2000. Critical Reading and Writing: An Introductory Course. London: Taylor &
Francis
3.  Murphy, Raymond. Grammar in Use. C UP
4.  Collins COBUILD Students’ Grammar. London: Longman
5.  Thomson & Martinet. Practical English Grammar. O UP
6.  Wallace, M. 1992. Study Skills. C UP
7.  Yorky, R. Study Skills
 
FUNDAMENTALS OF INFORMATION SYSTEM
Introduction to Information Concepts
Data Versus Information and Knowledge, The Characteristics of Valuable Information, The value of
information. Information System; Input, processing, Output and Feedback, Manual and Computerized
Information Systems, Computer based Information Systems. Business Information systems; Electronic
Commerce, Transaction Processing Systems and ERP, Information and Decision Support Systems,
Special Purpose Business Information Systems (Artificial Intelligence, Expert Systems and Virtual
Reality), Competitive Advantages of Information Systems, Security, Privacy, and Ethical Issues in
Information Systems and the Internet.
Telecommunications, the Internet, Intranet and Extranets
An overview of Telecommunications and Networks, Use and Functioning of the Internet, The Digital
Divide, How the Internet Works, Internet and Telecommunication Services; E-mail and Instant
Messaging, Telnet and FTP, Chat Rooms, Internet Phone and Videoconferencing Services, Content
Streaming, Shopping on the Web, Web Auctions, Music, Radio and Video on the Internet, Electronic
Data interchange, public Network and Specialized Services, Distance Learning, The World Wide Web.
Intranet and Extranet.
Overview of Operating Systems and Utility Programs
Windows XP Environment & Installation of Windows XP, Importance of Service Packs, Implementing
and Conducting Administration of Resources; manage and troubleshoot access to files and folders, 
Configure, manage, and troubleshoot file compression, Control access to files and folders by using
permissions,  Manage and troubleshoot access to shared folders,  Create and remove shared folders,
Configure and manage file systems, Convert from one file system to another file system, Configure
NTFS, FAT32, or FAT file systems, Manage and troubleshoot access to and synchronization of   offline
files, Configure, manage, and troubleshoot Scheduled Tasks, Configure and Manage Power Options,
Implementing, Managing, Monitoring, and Troubleshooting Hardware Devices and Drivers
Implement, manage, and troubleshoot disk devices,  Install, configure, and manage DVD and CD-ROM
devices, Monitor, configure, and troubleshoot volumes, Implement, manage, and troubleshoot display   7
devices, Manage and troubleshoot drivers and driver signing, Monitor, configure, and troubleshoot I/O
devices, such as printers, scanners, multimedia devices, mouse and  keyboard, Introduction to Disk
Management, Configuring and Troubleshooting the Desktop Environment, Configure and manage user
profiles and desktop settings, Implementing, Managing, and Troubleshooting Network Protocols and
Services, Ping and IPCONFIG utilities, Configure and troubleshoot the TCP/IP protocol, Connect to
computers by using dial-up networking, Connect to the Internet by using dial-up networking, Configure
and troubleshoot Internet Connection Sharing (ICS), Configure, manage, and troubleshoot Remote
Desktop and Remote Assistance, Configuring, Managing, and Troubleshooting Security, Configure,
manage, and troubleshoot Encrypting File System (EFS), Configure, manage, and troubleshoot a security
configuration and local security  policy, Configure, manage, and troubleshoot local user and group
accounts, Configure, manage, and troubleshoot auditing, Configure, manage, and troubleshoot account
settings, Configure, manage, and troubleshoot account policy, Configure, manage, and troubleshoot user
and group rights, Configure, manage, and troubleshoot Internet Explorer security settings. Web site
Development using Front Page and Java Scripts.
 
Reference Material:
Fundamentals of Information Systems by Ralph M. Stair, George W. Reynolds
Windows XP Professional Study Guide- SYBEX
Any book on Microsoft office XP / 2002-2003 series
Internet
 
ISLAMIC STUDIES
Course out line attached at the end of the document. 
 
PRINCIPLES OF MANAGEMENT 
• Introduction, overview and scope of discipline 
• The evolution and emergence of management thought 
• Management functions 
• Planning concepts, objectives, strategies and policies 
• Decision making 
• Organizing; departmentalization, line/staff authority, commitments and group decision making 
• Staffing: principles of selection, performance, career planning 
• Leading: Motivation, leadership, communication 
• Controlling: the system and process and techniques of controlling 
• Management and Society: future perspective 
 
Text Books: 
• Stephen P. Robins, Mary Coulter: Management 
• H. Koontz Odonnel and H. Weihrich: Management 
• Mc Farland: Management: Foundation and Practice 
• Robert M. Fulmer: The New Management 
 
 
SEMESTER-III     
ENG 201  English-III  3
CMSK 201  Communication skills  3
 GENERAL V*  3
 GENERAL VI*  3
BBA 201  Principles of management   3
    Total=15
 
ENGLISH- III
Academic Reading and Writing:
Read the lines (literal understanding of text)
Read between the lines (to interpret text)
Read beyond the lines (to assimilate, integrate knowledge etc.)
Writes examination answers   8
Write well organized academic text with topic/thesis
Statement/supporting details; writes narrative, descriptive, argumentative essays and reports
(assignments)
Critical Reading
Advanced reading skills and strategies building on Foundations of English I & II courses in semesters I
and II. expository (description, argumentation, comparison and contrast)
Academic Writing
Advanced writing skills and strategies building on Foundations of English I & II in semesters I and II:
Report writing, assignments/term-papers, examination answers                                                                                   
 
Reference Books:
1.  Aaron, J. 2003. The Compact Reader. New York: Bedford
2.  Axelrod, R. B and Cooper, C.R. 2002. Reading Critical Writing Well: A Reader and Guide
3.  Barnet, S. and Bedau, H. 2004. Critical Thinking, Reading and Writing:
4.  A Brief Guide to Writing. 6th Ed.
5.  Gardner, P. S. 2005. New Directions: Reading, Writing and Critical Thinking
6.  George, D. and Trimbur, J. 2006. Reading Culture: Context for Critical reading and Writing. 6th
Ed.
7.  Goatly, A. 2000. Critical Reading and Writing: An Introductory Course.
8.  London: Taylor & Francis Grellet, F. Writing for Advanced Learners of English. C UP
9.  Jordan, K. M. and Plakans, L. 2003. Reading and Writing for Academic Success
10.  Jordon, R. R. 1999. Academic Writing Course. C UP.
11. Smith, L. C. 2003. Issues for Today: An Effective Reading Skills Text withrow, J. Effective
Writing. C UP
 
COMMUNICATION SKILLS
Preparing for interviews (scholarship, job, placement for internship, etc), Writing formal letters, Writing
different kinds of applications (leave, job, complaint, etc.), Oral presentation skills  prepared and
unprepared talks), Preparing a Curriculum Vitae (CV), (bio-data), Writing short reports.
 
Reference Books:
1. Ellen, K. 2002. Maximize Your Presentation Skills: How to Speak, Look and Act on Your Way to the
Top
2. Hargie, O. (ed.) Handbbook of Communications Skills
3. Mandel, S. 2000. Effective Presentation Skills: A Practical Guide Better Speaking
4. Mark, P. 1996. Presenting in English. Language Teaching Publications
 
PRINCIPLES OF MANAGEMENT 
• Introduction, overview and scope of discipline 
• The evolution and emergence of management thought 
• Management functions 
• Planning concepts, objectives, strategies and policies 
• Decision making 
• Organizing; departmentalization, line/staff authority, commitments and group decision making 
• Staffing: principles of selection, performance, career planning 
• Leading: Motivation, leadership, communication 
• Controlling: the system and process and techniques of controlling 
• Management and Society: future perspective 
 
Text Books: 
• Stephen P. Robins, Mary Coulter: Management 
• H. Koontz Odonnel and H. Weihrich: Management 
• Mc Farland: Management: Foundation and Practice 
• Robert M. Fulmer: The New Management 
 
 
   9
 
SEMESTER-IV     
MATH 200  Mathematics     3
 GENERAL VII*  3
 GENERAL VIII*  3
BBA 202  Business law  3
BBA 204  Microeconomics   3
    Total=15
* The students have to select eight courses, each of 3 credit hours (total 24 credit hours), outside their
own department. In first two semesters, the students have to select any subject offered in their own
Faculty. In third and fourth semesters, they have  to opt for one subject from their own faculty and
another from any other faculty of the university with the permission of the instructor. 
 
MATHEMATICS
Number System, Sets, Functions,  Group, Inductive and deductive logic, Matrices and Determinants,
Quadratic Equations, Mathematical Induction and Binomial Theorem, Sequence and Series,
Fundamentals of Trigonometry, Limit and Continuity, Derivative, Integration, Vectors.
 
Text Book
1.  Algebra and Trigonometry (Punjab Text Book Lahore) by Dr. Fouzia Saleemi
2.  Calculus with Analytic Geometry by Dr. Fouzia Saleemi
 
BUSINESS LAW 
Law of Contract 
Definitions, Communication, Acceptance and Revocation of proposal. Essentials of valid contract,
performance of the contract, Discharge of contract. Breach of contract. Damages for breach of contract.
Law governing indemnity, guarantee, Bailment and agency. 
The Law of Sales of Goods 
The formation of this contract, Effects of the contract, Performance of the contract, Rights of unpaid
seller against the goods, Sale by auction, Breach of contract 
Law Governing Partnership 
Definitions, Types of Partnership
Essential elements of partnership, Registration  of partnership firms, Partnership becoming illegal,
Partnership distinguished from company, Partnership distinguished from private company, Partnership
distinguished from co-ownership, Partnership agreement, Rights and liabilities of the members of
partnership firm, Personal profit earned by partnership, The property of the firm, Implied authority of a
partnership, Principles of holding out, Minor as a partner, Reconstitution of a firm, Dissolution of
partnership, Rights and obligations of partners after dissolution of partnership. 
The Law of Negotiable Instruments 
Definitions, characteristics of a negotiable instrument, Notes, bills and cheques, Parties to instruments,
Negotiation. Endorsement liabilities  of parties, Payment, discharge from liabilities, Dishonour of
instrument liabilities of parties. Payment, discharge from liabilities. Dishonour of instrument. Notice and
protesting.. acceptance and payment for honour. Compensation and presumptions. Factories act,
industrial relations ordinances and payment of wages act .
 
Text Books: 
• Khawaja Amjad Saeed: Mercantile and Industrial Law in Pakistan 
• I.R. Hashmi: Mercantile Law-Relevant Acts and Ordinances 
 
MICRO ECONOMICS 
• Introduction 
• Basic elements of supply and demand 
• Application of supply and demand 
• Demand and consumer behavior 
• Analysis of cost 
• Behavior of perfectly competitive market    10
• Monopoly, duopoly and oligopoly 
• Monopolistic competition
• Factor pricing 
• Labor market 
• Land and capital 
 
Text Books: 
• Samuelson and Nordhaus: Economics 
• McConnel and Brue: Economics 
• Hussain Ch. M.: Economic Theory 
• Walter Nicholson: Micro Economics, Theories: Basic Principles and Extensions 
 
 
SEMESTER-V     
PSY 303  Applied Statistics-I  3
BBA 301  Macroeconomics   3
BBA 303  Financial accounting  3
BBA 305  Cost accounting   3
PSY 307  Organizational psychology  3
   Total=15
 
 
APPLIED STATISTICS-I
1. Introduction
2. Descriptive and Inferential Statistics
3. Scales of measurement
4. Importance and limitations of statistics in psychology
5. Management of Data
a) Types of data b) Collection of data c) Classification and organization of data d) Presentation of data
(Tables, charts, Graphs)
6. Descriptive statistics
a) Measures of central tendency (Mean, Median, Mode) b) Measures of Dispersion (Range, deviation, Z
Scores, Standard Deviation, Variance)
7. Correlation, Regression and Prediction
a) Correlation (Pearson product moment correlation, Spearman rank order correlation, Point bi-serial
estimation) c) Linear regression d) Scatter diagram e) Standard error of estimation.
8. Probability
a) Defining probability b) Subjective, empirical and classical probability c) Laws of probability
d) Permutation and combination.
 
Books recommended:
Collins, M., & Drever. J. (1994). A first laboratory guideline in psychology. London: Methuen.
Guilford, J. P., & Fruchter, B. (1978). Fundamental statistics in psychology and
education. New York: McGraw-Hill.
Henry, E. & Garrett, T. E. (1975). Statistics in psychology and education. New York: Longman
Publishers.
Howell, D. C., & Cole, B. (1994). Fundamental statistics for the behavioral sciences. Australia:
Thomson, Brooks.
Postman, L. J. & Egan, J. (2001). Experimental psychology: An introduction. New Delhi: Kalyan
Publishers.
Trevor, G. B. & Christine, M. F. (2001). Applying the rasch model: fundamental measurement in the
human sciences. Lawrence Erlbaum Associates, Inc.
 
MACRO ECONOMICS 
   • Key macroeconomic indicators 
  • Role of government in an economy 
  • Measurement of gross domestic product (GDP)    11
  • Components of aggregate demand 
  • Consumption function and Keynesian multiplier 
  • Investment function 
  • Government intervention through monetary and fiscal policies 
   • Impact of government intervention on economic activity 
   • Inflation and unemployment 
   • Aggregate supply and its determinants 
   • Balance of payments (BOP) and trade 
   • Public finance 
   • Growth and development 
 
Text Books: 
• Samuelson and Nordhaus: Economics 
• McConnel and Brue: Economics 
• Saeed, Amjad Khawaja: Economy of Pakistan 
• Malik, Sohail: Economy of Pakistan 
• Survey of Pakistan (various issues) 
 
FINANCIAL ACCOUNTING 
Introduction: Purpose and Nature of Accounting,  Various areas of Accounting, Forms of Business
enterprises, Accounting Information users, GAAP, Conventions, Business transactions and Accounting
equation; Accounting Process: Recording changes in financial position, Double entry Accounting system,
Journal, Ledger, Trial Balance,  the Accounting cycle, Measuring business income, adjusting process,
Completion of Accounting Cycle, Work sheet, Financial Statements, and Accounting for merchandize
business; Accounting Systems: Special Journals,  and Internal control of Cash transactions, Bank
Reconciliation, Accounts Receivables, and Inventories accounting Methods, Plant Assets, Depreciation,
Intangible Assets, Amortization and Depletion Methods, Liabilities; Partnership: Formation, Division of
Income and Liquidation process; Corporation: Organization, Classes of Stock, Stock holder’s Equity
statement, Stock value, Issuance of Stock, Stock Dividend, Treasury Stock, Stock split, Measuring
Corporation Income, and Earnings Per Share; Measuring Cash Flows: Statement of Cash Flows, and
Classification of cash flows 
 
Text Books: 
• Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business Decisions 
• Flamholtz, Michael A. Diamond: Principle of Accounting 
• Frankwood: Business Accounting-I and Business Accounting-II 
 
COST ACCOUNTING 
• Introduction, Organization and overview of the course, cost of good soled, cost of good manufactured 
• The nature, concepts and classification of cost, 
• Product cost accumulation systems 
• Costing and control of material 
• Costing and control of labour 
• Costing and control of factory over head 
• Job Order costing system 
• Process costing 
• Joint product and by product costing 
• Budgeting 
• Direct and absorption costing 
• Break-even analysis and cost- volume- profit analysis 
 
Text Books: 
• Ralph S. Polimeni, Frank J. Fabozzi and Arthur H. Adelberg: Cost accounting 
• Hilton , Horngren: Cost accounting 
• T. Lucy: Cost Accounting 
• Matz and Usury: Cost Accounting 
   12
ORGANIZATIONAL PSYCHOLOGY
Introduction to Organizational Behavior, Information Technology & Globalization 
Diversity & Ethics; Design & Culture 
Reward Systems; Perception & Attribution 
Personality & Attitudes 
Motivation, Need & Processes   
Positive Psychology and behavioral modification 
Communication; 
Decision Making 
Stress & Conflict and their management;
Power & Politics 
Socialization and mentoring Group & Teams 
Job Design & Goal Setting 
Performance Management 
Leadership Processes 
Leadership Styles 
Organizational culture, change and development
 
Books recommended
1.  Cris Argyris & Donald Schon. (1978). Organizational learning. Addison- Wesley.
2.  Debra, L. N. & James Campbell Quick. (2000). Organizational behavior. (3rd
 ed.). Cincinnati:
South-Western.
3.  Edgar H. Schein, (1985). Organizational culture and leadership. San Francisco: Jossey-Bass.
4.  Fred Luthans, Alexander, D. S. & Edwin, A. Locke (2000). (Eds.). Handbook of principles of
organizational behavior. London: Blackwell.
5.  Jerald Greenberg & Robert A. Baron. (2000). Behavior in organizations. (7th
 ed.). Upper Saddle
River, N.J.: Prentice-Hall.
6.  Stephen, P. R. (1990). Organization theory. (3rd ed.). Upper Saddle River, N.J.: Prentice-Hall
 
 
SEMESTER-VI     
PSY 302  Applied statistics-II  3
BBA 302  Business research methods  3
BBA 304  Business finance   3
BBA 306  Money and Banking  3
BBA 308  Product/ operation management   3
BBA 310  Consumer behavior   3
    Total=18
 
APPLIED STATISTICS-II
1. Probability: Distributions (Binomial & Binomial Normal Distribution); Proportion & Application.
Normal Distribution: Proportion & Application).
2. Sampling Distribution & Estimation How to make a sampling distribution: properties & application. A
brief introduction to estimation; proportion & estimation
3. Hypothesis testing (Inferential statistics) Hypothesis formulation (Null and Alternative Hypotheses).
Level of significance acceptance and rejection regions. One tailed & two tailed hypotheses tests. Type – I
& type – II errors. Testing the hypotheses: difference between means and within means of both large &
small samples (Z-test & Ttest) Analysis of variance (one – way and two – way analysis of variance)
4. Introduction to Non-parametric statistics; introduction to non-parametric tests: chi-square test
(contingency table and proportions, Yates Correction). Other non-parametric tests: (Wilcoxan test, Mann-
Whitney test, Sign test, Kruskal Wallis)
5. Analysis of data using SPSS: Introduction to SPSS coding & entering the Data. Analysis and
Interpretation of SPSS output.
Note: 
Practical & Viva Voce: Students will prepare a note book of different types of analysis and will be given
exercise to carry out analysis using SPSS program on computer and interpreting its output. Students will
be overall examined on their practical work.   13
 
Recommended books:
Guilford, J. P., & Fruchter, B. (1985). Fundamental statistics in psychology and education. New York:
West Publishing Co.
Howell, D. C. (2004). Fundamental statistics for behavioral sciences. (4th
 ed.). Australia: Thomson,
Brook.
McClane, J. T. (2000). A first course in statistics (7th ed.). New York: Prentice-Hall
Moore, D. S., & McCabe, G. P. (1998). Introduction other practice of statistics. (3rd ed.). New York:
Longmans.
 
BUSINESS RESEARCH METHODS 
The role of Business Research 
Definition of research, business research, structure of decision making, level of decision making, decision
making process, manager researcher relationship 
Scientific Inquiry 
Overview, definitions and terminologies used in research, methods of theory construction, model based
theory, deductive theory, functional theory, inductive  theory, relevance of science in business research,
science versus in non – science, scientific method 
Beginning the Research Process 
Business research processes, Problem identification and formulation, the research problem development
process, methods of calculation of research cost and its worth
The Hall Marks of Scientific Investigation 
Purposive ness, rigor, testability, replicability, precession and confidence, objectivity, generalizability,
parsimony 
Research Proposal Development and Evaluation 
Overview, types of research proposal, research proposal importance for manager and researcher, letter of
request, letter of transmittal, title, background, problem statement, objectives, research strategy and
method, nature of the final report, budget and schedule, research proposal evaluation 
Fundamentals of Research Design 
The nature of research design, error reduction through research design, potential sources of error in the
research design process, managerial strategies for dealing with error, major types of design, ex-post facto
design, experimental design, validity concerns, managerial considerations 
Foundations of Measurement 
The nature of measurement, components of measurements, the measurement process, levels of
measurement, nominal, ordinal, interval, ratios, evaluation of measurement scales, validity reliability 
Primary Data Collection 
The nature of primary data collection, personal interviewing, telephone interviewing, mail interviewing, a
comparison of collection methods 
Secondary Data Collection 
Secondary data in business research, use of secondary data, search strategy, literature cited, expert
interview, case study 
Scaling and Instrument Design 
The nature of instrument design, scale development, question phrasing, response formats, fraudulently
used scaling techniques, scale sequencing and layout, pre-testing and correcting 
Sampling design 
Terminologies and definitions, steps in sampling process, sample designs, probability designs, unknown
probability designs, sample size calculations, types of sampling 
The focus of this course is the marketing research and major emphases will be on workshop session,
fieldwork and case studies you will also a proper research and develop a report 
 
Text Books: 
• Donald. R. Cooper, Pamela S. Schindler: Business Research Methods 
• Davis, Cobenra: Business Research for Decision Making 
• Davis: Business Research Methods 
• Emory: Business Research Methods 
 
BUSINESS FINANCE    14
• Introduction: Business Environment, forms of Business Organization 
• An overview of financial management 
• The financial environment: markets, institutions and interest rates 
• Financial statements 
• Time value of money concepts 
• Sources of short term finance 
• Sources of long term finance 
• Financial Planning and introduction 
• Working capital management-an overview 
• Cash and marketable securities 
• Accounts receivables and inventory 
• Emergence of Islamic finance-Internal perspectives (Managerial approach) 
 
Text Books: 
• Jemes C. Vanhorne: Fundamentals of Financial Management 
• Eugene F. Brigham: Fundamental of Financial Management 
 
MONEY & BANKING 
Money and its functions, The Monetary System, The Monetary Policy, The Role of, State Bank,
Prudential Regulation, Commercial Banking, Banks and Financial Intermediaries, Credit Creation, The
Macro Role of Banks, Modern Banking Instruments, Theories of Islamic Finance 
Text Books: 
• Robert.D.Auerbach: Money, Banking and Financial Markets, Maxwell Macmillan 
• Dudley G. Luckett: Money and Banking, McGraw Hill 
• Roger LeRoy Miller and David D. Van Hoose: Modern Money and Banking, McGraw Hill 
• Baye and Jansen: Money, Banking and Financial Markets an Economic Approach, AITBS 
• Bennett T. McCallum, Monetary Economics 
 
OPERATIONS/PRODUCTION MANAGEMENT 
Introduction: Importance of operation management, design of and effective operational system including
a thorough understanding of various operational strategies and their implicative impact on the over all
production and operation of a company. 
Operations management and corporate profitability. Characteristics of a manufacturing system.
Difference between manufacturing and service operations. Various forecasting techniques including
simulations and aggregate product planning for attaining TQM. 
Japanese style of manufacturing utilizing techniques and trends for attaining quality assurance with the
use of techniques such as “kanban”. Capacity planning, process design, facility layout and location. 
Implementation of an effective operational strategy with a perspective emphasizing on the operational
system of the future in the global market. 
 
Text Books: 
• James D.Dilworth: Production and Operations Management, McGraw Hill. 
• Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations Management, John Wiley
 
CONSUMER BEHAVIOUR 
Introduction: 
Definition and objectives of Consumer Behavior, Application of CB to Marketing 
Consumer and Market Segmentation: 
Alternative Market Strategies, Demographic Segmentation, Usage Segmentation 
Benefits Segmentation, Product Positioning 
Environmental Influence on CB: 
Family, Culture and Sub-culture, Social class, Reference group, Adoption and Diffusion of Innovations 
 
Individual Determinants of CB: 
Personality and Self Concept, Motivation and Involvement, Consumer Learning and Memory,
Information Processing, Attitudes 
Consumer Decision of CB:    15
Problem Recognition, Information Search and Evaluation, Purchase Process, Post purchase Behavior 
Organizational Buying Behavior: 
Nature of Organizational Buying, Influence on Organizational Buying Behavior, Organizational Buying
Decision 
 
Text Books: 
• Shiffman, Leon G. and Kannk, Leslie Lazer: Consumer Behavior 
• Wilkie William: Consumer Behavior, 
• Loudon David L. and Della Bitta, Albert J.: Consumer Behavior 
 
SEMESTER-VII     
BBA 401  Financial management  3
BBA 403  Marketing management  3
BBA 405  Elective I** 3
BBA 407  Elective II**  3
BBA 409  Internship    3
   Total=15
 
FINANCIAL MANAGEMENT 
Introduction: Nature, scope and functions, financial decisions areas, Objectives of financial management 
Working Capital Management: Concepts and components, Determinants of working capital
requirements, Working capital conversion cycle and identification of business risk The Valuation
Concepts: the valuation process, the fundamental  valuation model, Valuation of securities: Bond,
preferred stock. Analysis of Financial Statements: Ratio Analysis, Trend Analysis, Common Size
Analysis, Index Analysis 
Financial Markets: An Overview: Money market: Institutional framework with reference to Pakistan,
Capital Markets, Primary vs secondary markets, Organized vs over the counter market, Investment
banking & public securities issue, Private placement, Role of financial markets in Pakistan. 
Sources of Finance 
Cost of Capital: Cost of Debt, Cost of Equity, Weighted Average Cost of Capital, Weighted Marginal
Cost of Capital, Budget Constrained and IOS 
Capital Structure: Leverage Analysis, Theory and Analysis. 
Risk and Return: Risk Behaviour, Return, Risk Measurement 
Capital Budgeting-an overview; Lease Financing 
 
Text Books: 
• James C. Van Horne: Financial Management & Policy, Prentice Hall. 
• Weston & Brigham: Financial Management, The Dryden Press. 
• Gitman: Managerial Finance. 
• Block & Heart: Foundation of Financial Management 
 
MARKETING MANAGEMENT 
Marketing an overview: Definitions, Evolution of marketing management, concept, social responsibility,
basic functions of marketing & importance and scope of marketing. 
The marketing environment analysis: An organization’s external microenvironment and macro
environment, An organization’s internal environment. 
Marketing information systems: Concept and components of marketing information systems, MKIS,
MRS, Analytical marketing system, marketing decision support system. 
Consumer markets and consumer behavior analysis: Demographic dimensions of consumer market,
Behavioral dimensions of consumer marker. 
Buyer behavior: objectives & structure. 
STP marketing: An overview of marketing opportunities and target markets, Market segmentation
concept patterns & procedure. 
Product marketing strategies: Basic concepts of product planning, the product life cycle: Stages and
marketing strategies, new product planning and development, product-mix strategies, rending, packaging
and labeling. 
Pricing strategies and policies: Procedure for price setting, Methods of setting prices.    16
Marketing channel systems: The nature of marketing channels, various marketing channel systems,
Channel – design decisions, Channel – management decisions, Channel dynamics. 
Promotion strategies: Meaning and importance of promotion, Communication and promotion mix
strategy, Effective advertising programs, Sales promotion and public  relations programs, The strategic
personal selling process, Strategic sales-force management. 
 
Text Books: 
• Philip Kotler, Marketing Management, Analysis, Planning, Control. 
• Jegdesh Sheth and Dennis E. Garrett, Marketing Management: A Comprehensive Reader. 
• E. Jerome McCarthy & William. D. Pareanth, Basic Marketing: Managerial Approach
 
 
ELECTIVE-I*
 
 
ELECTIVE-II*
 
 
INTERNSHIP
 
 
SEMESTER-VIII     
BBA 402  Research project  3
PSY 406  Human resource management   3
BBA 404  International business  3
BBA 406  Management information system  3
BBA 408  Elective-III**  3
BBA 410  Elective-IV**  3
    Total=18
 
RESEARCH PROJECT
 
HUMAN RESOURCE MANAGEMENT
Meeting HRM Challenges; Managing Workflow/Job Design and Analysis,  Understanding the
Legal Environment; Managing Diversity; Recruiting,  Selecting, Socializing; Managing Separation,
Downsizing; Career Planning & Development ; Appraising Performance; Training the Work Force
Developing Careers; Managing Compensation; Rewarding Performance; Designing/Administering
Benefits; Employee Relations and Communication;  Employee Rights and Discipline; Work with
Organized Labour; Workplace Safety and Health; Meeting International HRM Challenge
 
Books recommended
Angelo, S. DeNisi & Ricky, W. Griffin. (2001). Human resource management. Boston: Houghton
Mifflin.
Daniel, C. F. & Hugh, J. A. (1983). Managing individual and group behavior in organizations. (2nd ed.).
New York: McGraw-Hill.
Daniel R. Ilgen and Elaine D. Pulaskos (Eds.), (1999). The Changing nature of performance:
Implications for staffing, motivation, and development. San Francisco: Jossey-Bass.
Peter Drucker. (1999). Management challenges for the 21" century. New York: Harper Business.
 
INTERNATIONAL BUSINESS MANAGEMENT 
Introduction & History, Globalization Forces: 
Trade Volume & Direction of Trade, FDI & Flow of PDI, Reasons to enter in International Business,
Ways to enter to International Business 
Economic Theories of International Business: 
Merchalism, Theory of Absolute Advance, Theory of Comparative Advance, International PLC,
International Investment Theories    17
Trade Restrictions: 
Reasons for Trade Restrictions, Tariff & Non-Tariff Business 
Economic Development: 
Measurement of Economic Development Level 
International Organizations: 
UNO, IBRD, IMF, OPEL, EU, Regional Grouping 
International Monetary System: 
Gold Standard History, BOP, Equilibrium & Dis-Equilibrium 
Financial Forces Influencing International Business: 
Forex Valuation, Currency Exchange Control, Tariff or Duties, Taxation. Inflation 
Physical & Environmental Forces: 
Location, Topography, Climate , Natural Resources 
Socio-cultural forces: 
Cultural, Components of Culture, Understanding national Culture 
Political Forces: 
Ideological Forces (Communication, Capitalism, Socialism), Government Ownership of Business,
Privatization, Government Stability, Country --- Asset. 
Assessing & Analyzing Markets: 
Marketing Screening, International Management Information System 
International Marketing: 
Marketing Strategies, The Marketing Mix 
 
Export & Import Practices: 
Export Locating Foreign Markets, Payments & Financing Procedures, Export Procedures, Export
Shipments 
 
Text Books: 
• Don Ball: International Business Management Wendell Mcculloerh 
 
MANAGEMENT INFORMATION SYSTEM 
Introduction, History of information systems and its importance, application software, basic components
etc. Using information technology for electronic commerce, Current focus on information use, problems
in implementing global information systems, GIS  implementation strategies, Ethical implications of
information technology, Moral, ethics and the law,  Ethics and information services, codes of ethics,
System theory and methodologies, system model of the firm, use of system in firm, The systems
approach, problem solving, preparation, definition, and solution efforts, System life cycle methodologies,
Planning, analysis, designing and implementation phase, Computer as problem solving tool, The role of
hardware and software in problem solving, Multimedia and its importance in problem solving, The
database and database management system, Data communication, networks and Computer based
information systems 
 
Text Books: 
• Kenneth C. Laudon, Jane P. Laudon: Management Information Systems-Managing the Digital Firm 
• James O’Brien: Management Information Systems 
• Larry Long & Nancy Long: Introduction to Computer Information System 
• Raymond Mcleod, Jr. published: Management Information Systems, Prentice Hall.
 
ELECTIVE-III*
 
 
ELECTIVE-IV*
 
**BUSINESS ELECTIVE COURSES 
** There are 4 areas of specialization: Marketing; Human Resource Management; Finance; and
Information Technology.   18
The students have to choose one area of specialization. They can select four courses as their electives
from the list of the courses given in a selected area of specialization
 
Marketing 
• Sales Management 
• Export Marketing 
• Integrated Marketing Communication 
• Global / International Marketing 
• Seminar in Marketing 
• Personal Selling 
• Brand Management 
• Cyber / Internet Marketing 
• Services Marketing 
• Industrial Marketing 
• Retailing / Retail Management 
• Marketing of IT Products 
• Marketing Research 
• Inventory Management 
 
Human Resources Management 
• Recruitment and Selection 
• Training and Development 
• Personal Management 
• Managerial Skills 
• Compensation Management 
• Leadership and Team Management 
• Micro Organizational Dynamics 
• Rural and Urban Dynamics 
• Labour Laws in Pakistan 
• Training Intervention in job skills 
 
Finance 
• International Financial Management 
• Financial Statement Analysis 
• Seminar in Finance 
• Corporate Finance 
• Investment and Portfolio Management 
• Insurance Management 
• Risk Management 
• Treasury Management 
• Islamic Banking & Finance 
 
Information Technology 
• Computer Networking 
• Operating System 
• Expert System & Artificial Intelligence 
• System Analysis & Design 
• Seminar in MIS
 
The course contents for the electives will be given later on.   
 
CURRICULUM FOR BS (HONS) 4 YEARS PROGRAMME
 
MAJOR IN ECONOMICS
 
 
August 31, 2007

remember! Pakstudy is good at helping students Share