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Course Contents Detail::M.Sc. Mass Communication::Unit#1

Offline imtayaz

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Course Contents Detail::M.Sc. Mass Communication::Unit#1
« on: February 21, 2008, 10:14:57 PM »
 Course Contents Detail
Programme Name:    M.Sc. Mass Communication
Unit#1
   Evolution of Development Support Communication
 
   1. Growth of term “Development”
 
   2. Philosophy of development support communication
 
   3. Needs of development support communication
 
   4. Difference between communication, development communication, development support communication and development journalism
 
   5. Factors for successful development support communication
Unit#2
   Models of Development Support Communication
 
   Dominant Paradigm for Development
 
   Alternative Model of Development
Unit#3
   Development Support Communication
 
   Strategies for introducing change
 
   2. Sources of change
 
   3. Types of change
 
   4. Change of social values and beliefs
 
   5. Power of influence 6. Social stratification 7. Obstacles to change 8. Reducing resistance to change
Unit#4
   Problems of Development Support Communication
 
   1. Financial constraints
 
   2. Unqualified practitioners
 
   3. State owned media
 
   4. Environmental factors affecting development communication i. Political environment ii. Economic environment iii. Socio-cultural environment iv. Administrative and organizational Environment
Unit#5
   Using Mass Media for Development Support Communication
 
   Print Media: 1. Newspaper 2. News Letters Broadcast Media: 1. Radio 2. Television 3. Folders, Leaflets And Pamphlets 4. Fact Sheet
 
   Non- broadcast Media: Exhibits and displays, Posters, Slides and film strips, Overhead transparencies. Static Media: Motion picture, Exhibits and Displays
Unit#6
   Using Mass Media for Development Support Communication
Unit#7
   Evaluation the Dsc Programme
 
   1. Evaluation in DSC
 
   2. Elements of Evaluation
 
   3. Reasons of Evaluation
 
   4. Types of Evaluation
 
   5. Monitoring and Evaluation 6. Steps of Evaluation 7. Evaluation Plan 8. Criteria for Evaluation 9. Design for Evaluation Studies 10. Conduct of the Evaluation

Offline AKBAR

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1. DEVELOPMENT SUPPORT COMMUNICATION-0965
« Reply #1 on: February 23, 2008, 11:13:07 AM »
Course Contents Detail
Programme Name:    M.Sc. Mass Communication
Unit#1
   Evolution of Development Support Communication
 
   1. Growth of term “Development”
 
   2. Philosophy of development support communication
 
   3. Needs of development support communication
 
   4. Difference between communication, development communication, development support communication and development journalism
 
   5. Factors for successful development support communication
Unit#2
   Models of Development Support Communication
 
   Dominant Paradigm for Development
 
   Alternative Model of Development
Unit#3
   Development Support Communication
 
   Strategies for introducing change
 
   2. Sources of change
 
   3. Types of change
 
   4. Change of social values and beliefs
 
   5. Power of influence 6. Social stratification 7. Obstacles to change 8. Reducing resistance to change
Unit#4
   Problems of Development Support Communication
 
   1. Financial constraints
 
   2. Unqualified practitioners
 
   3. State owned media
 
   4. Environmental factors affecting development communication i. Political environment ii. Economic environment iii. Socio-cultural environment iv. Administrative and organizational Environment
Unit#5
   Using Mass Media for Development Support Communication
 
   Print Media: 1. Newspaper 2. News Letters Broadcast Media: 1. Radio 2. Television 3. Folders, Leaflets And Pamphlets 4. Fact Sheet
 
   Non- broadcast Media: Exhibits and displays, Posters, Slides and film strips, Overhead transparencies. Static Media: Motion picture, Exhibits and Displays
Unit#6
   Using Mass Media for Development Support Communication
Unit#7
   Evaluation the Dsc Programme
 
   1. Evaluation in DSC
 
   2. Elements of Evaluation
 
   3. Reasons of Evaluation
 
   4. Types of Evaluation
 
   5. Monitoring and Evaluation 6. Steps of Evaluation 7. Evaluation Plan 8. Criteria for Evaluation 9. Design for Evaluation Studies 10. Conduct of the Evaluation